Fundamentals & SEO (1–25)
1. What is Digital Marketing?
2. Marketing Evolution: Traditional vs Digital
3. Understanding Digital Consumer Behavior
4. Types of Digital Channels
5. Digital Marketing Ecosystem Overview
6. Key Metrics: CTR, CPC, CPA, ROI
7. Setting SMART Goals & KPIs
8. Market Research & Competitor Analysis
9. Building a Buyer Persona
10. Introduction to AI in Digital Marketing
11. Keyword Research (Free & Paid Tools)
12. Keyword Intent and Mapping
13. Title Tags, Meta Description & Header Optimization
14. URL Optimization & Internal Linking
15. Image SEO (Alt Text, Compression, Schema)
16. Mobile Optimization & Core Web Vitals
17. Structured Data & Schema Markup
18. Content SEO & LSI Keyword Strategy
19. Voice Search & Featured Snippets Optimization
20. SEO Content Writing with AI Tools
21. Off-Page SEO Overview
22. Authority Building and E-E-A-T
23. Guest Blogging & Outreach
24. Forum Submissions, Q&A, Blog Comments
25. Local SEO, Citations & Business Listings